NK Zarica Kranj: first on Google for its own name
We launched the club's new site on 8 August 2026. In the first 66 days Google sent 2,116 visits, and for the search “nk zarica” the site sits at an average position of 1.1. The club edits it itself.
Where we started.
The club had an outdated WordPress site. Its news went back to December 2017 and none of it could be lost, and the club wanted to run the site itself, without us for every post.
So we did not start from a blank page. We kept WordPress, which the club knows, and gave it a new theme built for a football club.
What we built.
A custom theme in club colours, on WordPress
Design647 news posts moved from the old site, back to December 2017
Migration12 teams and squads, each with its own page
TeamsFixtures and results, 38 matches this season
MatchesClub history since 1973 on its own page
HistoryA handbook the club uses to publish news on its own
HandoverThe new site ran on the same server as the old one, on a staging address. The switch was a folder swap, so there was no waiting for DNS. Since launch the club has published 13 posts on its own.
What Google shows.
People who search for the club by name find it at the top, and most of them click.
2,116 visits from Google
8 Aug – 12 Oct 2026“nk zarica”: position 1.1, 77 % of searchers click
706 impressions“nk kranj”: position 1.6, 65 % of searchers click
608 impressions78 % of visits from phones
1,655 of 2,116Source: Google Search Console for nkkranj.si, final data. Published with the club's permission. We have no comparison with the old site, because Search Console was set up for the domain when the new site launched.
What we would improve next.
The training schedule is currently a PDF. As a table by squad, Google could answer parents directly when and where their child trains. That is the question parents ask most.